It is important to distinguish between honest framing on the one hand, and framing by distortion and spin on the other. Arnold Schwarzenegger may actually believe that everyone and anyone can make it in this American economy, even though a quarter of the jobs pay very little money. But the frame that Miller and Dick Cheney were constructing last night was one that they could not have believed. This was framing by deception.

Their job was to frame John Kerry. And frame him they did. Here are the techniques they used

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